Weeks before the fair

4-8 weeks Invite employers to register to your fair Use: Employer invite templates
Consider: Employer Sponsorships at Handshake Virtual Fairs [Blog]
4-6 weeks Remind employers to set up schedules Use: Creating a Schedule for Virtual Fairs [Help Article] (has video!)
Mention: 7 Ways for Employers to Stand Out [Blog]

Aim for 80% of expected employer registrations and 80% of employer schedules created before inviting students

3-4 weeks Start sending invites to students Use: Student invite templates
Mention: Sign up for sessions after registering
1-3 weeks Send students weekly reminders with best practices Use: Articles and videos on what a virtual fair is and how to join
Consider: Key Considerations for Student Success at Virtual Fairs [Blog]

Aim for 50% of registered students signed up in advance for an employer session

1 week Test your fair Use: Complete Guide to Handshake’s Virtual Fair [Help Article]
Consider: Advice on how to staff your fair [Blog]
Day before/of fair Stage a kick-off event for students Use: Create a virtual event in Handshake and link to Zoom
Mention: 1:1s require a bit of prep around self presentation!